“My journey into skincare began at age 15, fueled by a frustrating battle with cystic acne and sensitive skin. After trying every ‘pimple-blasting’ product on the shelf—only to make things worse—I turned to a simple Ayurvedic remedy my grandmother recommended: Turmeric and Rosewater.

That lightbulb moment changed everything. It led me to leave my career in marketing, enroll in cosmetic science, and dedicate years to studying the power of botanicals. Jumana Skincare (inspired by the ethos of Herbs & Heart) was born from this obsession with purity. We don’t just create products; we create conversations about what you’re ‘feeding’ your skin, anchored by our five core values: Simplicity, Mindfulness, Collaboration, Responsibility, and Integrity.“